Business: Harrah's Steps Up Their WSOP Promotions Under a New Title

Before the weekend, legendary gambling franchise Harrah's Entertainment announced that they will be expanding their online brand through a new business venture working under the title of “Harrah's Interactive Entertainment.”

HIE has been charged with the maintenance, promotion and expansion of the already wildly popular World Series of Poker. As most poker fanatics already know the WSOP has been growing at an amazing rate, quadrupling their event participation in less than five years. The WSOP Main Event held in Las Vegas every year has long offered one of the largest—if not THE largest—cash tournament prizes in the poker industry. Just two years ago the WSOP added a European branch to the brand and true to the trends WSOP Europe has also experienced significant early success.

It was the keen interest of an international audience that inspired the formation of Harrah's Interactive Entertainment. Heading the new group is none other than Party Poker alum and former Party Gaming CEO Mitch Garber. Jeffrey Pollack, already a familiar face in WSOP operations, will now step in as President of the new organization and pull double duty while retaining his position as WSOP Commissioner through 2009.

With the introduction of such a net-savvy staff, the online poker boards are buzzing with rumors that Harrah's will soon expand their interests to online gambling. We can only hope!

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