Casino-on-Net to Kick Off an Advertising Campaign in the UK

Casino-on-Net 888 recently announced that an advertising campaign will be launched shortly in the UK. Expected to be worth around 6 million pounds (about 3 million dollars), this campaign is set to face fierce competition from other online casinos in light of recent UK government regulations tolerating such gambling related advert campaigns. The ad campaign is due to be launched under the theme ‘Life is one big game' and will feature interactive adverts allowing viewers to participate in competitions and win bonus prizes.

The UK government recently passed legislation fully legalising and regulating online gambling in the UK. The new Bill now allows government-approved online casinos to advertise and market their activities freely. The UK Broadcasting Commission will monitor closely the activities of online casinos in the UK, trying to prevent potential negative impacts of online gambling on problem and underage gamblers.

Recent figures show that the 888 marketing strategy seems to have paid off. Following the UIGEA legislation, the company has tried to focus on particular target groups in Europe, sponsoring events such as the World Snooker Championships and the Sevilla FC football club in Spain.

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