Playtech Absorbs bet365 Poker Activities into its iPoker platform

Playtech Ltd said that it has successfully integrated and migrated the online poker gaming activities of online gambling company Hillside Ltd, owned by bet365 Group Ltd, to the Playtech iPoker platform which includes such high-profile rooms at Titan Poker, Noble Poker and others.

The migration follows bet365 extending its existing casino contract for a further three years. The gaming software maker said the long-term contract is for an initial term of three years and will also cover the integration of all of bet365's poker, mobile and Asian P2P games. bet365 is planning to utilise the iPoker network to target both European and Asian markets with a range of customised language and culture specific games.

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