Bodog to Move to Antigua, Pull Many US Ads

Bodog.com Entertainment says it is cutting back on gaming advertising in the United States in order to focus on international expansion. The company also announced that it has shifted its global headquarters from Costa Rica to Antigua.

The advertising pullback was described as "extensive" and the company says it applies to television, radio, magazine and newspapers ads for its free-play Bodog.net site in the American market.

"Though the online gaming environment in the U.S. seems to be headed down a path toward eventual regulation, the current climate calls for even more focus of our gaming-related advertising dollars into markets that face Europe and Asia," said Bodog founder and CEO Calvin Ayre in a statement. "We couldn't be better positioned to build upon our current success and growth and to continue our aggressive push toward international expansion into markets such as Europe and Asia."

Bodog will continue to advertise its television, music and publishing products in the U.S.

Bodog recently completed the relocation of its global head office and gaming operations from Costa Rica to Antigua. The company initiated the move in mid-November upon acquiring Betcorp, the owner of BetWWTS. Betcorp's operations were based in Antigua.

"This is another step aimed toward strengthening our business model," said Ayre. "This accords our gaming division a license in a safe, reliable and well-regulated jurisdiction and Antigua is also the right jurisdiction from where to run our European expansion."

Some of Bodog's data entry offices as well as its charity division and part of its television production division will remain in Costa Rica.

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